Should You Send Save the Date Cards?

With the number of other things to consider before your wedding day – from engagement parties to bridal showers – save the date cards might be the last thing on your mind. You might not have even heard of them, or perhaps you have, but are not sure if they are worth doing. This article explores what they are and the pros and cons of using them.

 

What are save the date cards?

These are invitations which are sent out to your guests to let them know that they have been invited to your wedding, as well as providing information about the date, time and location. They are normally sent 2-3 months after a couple’s engagement and may feature a relatively new engagement photo. They aim to increase the number of guests that can attend your wedding by giving them plenty of notice as to the date of the event.

 

The benefits

They give people plenty of noticeengagement rings on the sand

We live in a busy era where calendars are chock-a-block with meetings and parties. A save the date card is good in that it lets people know that you’re having a wedding as well as the date and location. This means they are given plenty of time to book any travel or hotels required and don’t double up on another event.

 

They let people know if they’ve been invited

You can’t assume people will know they’re invited to your wedding just because they’re related to you or are close to you. They may be left guessing, but a save the date card lets them know that they’re definitely on the list. The invitation may also tell them if they can bring a plus one along, which gives them time to prepare.

 

They increase the number of guests that attend

Giving people plenty of notice in advance ensures that they can mark off your date on their calendar as occupied. If you don’t send them a save the date, they could accept an invitation to another event or plan an overseas trip in the meantime, meaning that they might not be able to attend your wedding.

 

save the date card

The drawbacks

While these invitations may be greatly appreciated by your guests and also help you to know how many people to expect, there are some downsides to them.

 

You’re forced to know your wedding details early

After getting engaged, you’ve got to decide upon wedding details such as location, date and time pretty early on. These are things that are difficult to change once you’ve sent our your save the date cards. If you’re on the fence about your venue and date, you might want to skip them and just send out a regular wedding invitation later on instead.

 

You have to decide on your guest list ASAP

Once you’ve invited someone, it’s pretty tough to un-invite them. This is one of the downsides of sending out these invitations. You’ll have to decide who you want to come to your wedding up to a year in advance, and things can change in a year. Once someone has received the invite, they could be set on coming regardless.

 

They add an extra cost to your likely already expensive wedding

Producing and posting the save the date cards adds another expense to your budget. Things such as design, printing and postage all cost money. The number of invitations you send, as well as how high-quality they are, can also increase the cost.

 

Conclusion

The pros and cons of sending save the date cards are something you will have to weigh up for yourself.

 

Pick and Pack Services Taking The Flat Out Of Your Flat Pack

You buy a coffee table, a bookshelf or maybe you purchased a cupboard. You get your purchase home or have it delivered, excited by your new purchase only to find out you have three to four flat pack boxes to now try to put together. We have all felt this sting. When I think flat pack the first place I think is IKEA but in fact, most furniture comes in flat packs these days. Wouldn’t it be amazing if you could have a professional company do all of the hard work for you?

 

Nobody likes having to spend hours putting together a brand new piece of furniture that you just spent hours picking out. Pick and pack services are here to reduce the frustration and will come to your home or office and put together your flat pack saving you a lot of hassle.

pick and pack services

 

The instructions that come with your flat pack can send the most intelligent person into hair-ripping frustration. Although they look quite simple, the instructions can be very difficult to decipher. The experts at the pick and pack service have many years of experience reading and understanding these puzzles known as instructions and can easily put your furniture together for you.

 

Quite often all we have on hand are screwdrivers. The instructions tell you to use a Phillips head screwdriver and a hammer and that is all. 30 screws later your hands are shaking, they are aching and blisters begin to show and your shelf is wobbling because you can’t seem to get the screws in tight enough. Some of the nails that you hammered in have become bent and you had to toss them away leaving you short. By using a pick and pack service you can sit back and relax knowing they have all the tools (hand-held tools and battery powered) and also spare nails and screws, to complete the job correctly ending with you having sturdy furniture.

 

Many couples have ended up in screaming matches because of the stress and frustration of putting together a flat pack. Damage to walls may be done when something falls, and fingers can be squashed or cut. Sometimes your item just simply does not fit into the space you originally planned for it to go. All of these headaches can be erased with using a pick and pack service. They will measure the space you want it to be placed and give you the option of where you want it to be put instead if it doesn’t fit. Any damage to paintwork or door frames, etc, will be fixed leaving you with a stress-free day.

 

A pick and pack service will offer fast and professional help. With a reliable and trustworthy handyman, you can put your mind at ease when you let them into your home. You can rest assure that nothing in your home will be touched unless it is directly involved in putting together your item or putting it into its place, i.e moving other furniture to make it fit.

 

When attempting to put together your new shelf there is the chance of screws going in wrong causing big holes, or you bend something the wrong way and it snaps. Another benefit of using a reputable company is that if by chance part of your flat pack is damaged, you will have your item replaced. Pick and pack service companies are insured to cover any damages. You will have brand new furniture by the time they leave your property.

 

So if you have made a purchase and it just happens to need putting together from a flat pack with those horrible instructions, consider hiring a professional pick and pack service. You can sit back and relax knowing the hard work is all being completely taken care of.

Causes for your digital marketing campaign to fail

When you are starting or continuing a digital marketing campaign you probably have already done extensive research into what helps make a campaign succeed. However a lot of people tend to not look into the measures that can cause its down fall.

The causes of failure are just as if not more important as the factors that can make it succeed. If you are using a Melbourne SEO agency or a different kind of third party to run your campaign they should already know the causes for failure but knowing yourself can also help you set up the campaign for success.

Below are some of the causes that you need to be aware of that could lead to the failure of your digital marketing campaign.

Website optimisation

A very easy way to cause the failure of your digital marketing campaign before it even properly starts is having a poorly optimised website. The main goal of all SEO and PPC campaigns is to direct people searching on the internet to your website. If your website is poorly optimised and just simply doesn’t flow or engage your visitor base there is no point in wasting money investing in redirection methods.

Before you start with any good digital marketing agency they will always analyse your website before starting any SEO or PPC strategies because as previously mentioned it is like directing cars to a dead end. A good website will engage visitors and get them more interested in your website with the underlying goal of them becoming a client the priority.

Poor website optimisation can account for high bounce rates, low average session times and a low amount of leads with visitors still coming in.

Black hat SEO efforts

In the SEO world there are two different streams of approaching SEO known as white hat and black hat strategies. White hat can be deemed as the ethical and appropriate methods that you should be taking to increase your Google ranking. This includes optimising your website with relevant and engaging content, link building and building a reliable review platform. White hat SEO methods is what all digital marketing agencies should be using as black hat methods can have negative outcomes.

Black hat SEO methods are what Google deems as unethical ways to artificially boost your Google ranking. Google frowns upon any website that uses these tactics and can lead to them having their listing on Google removed completely which can tank your online presence completely. Black hat SEO methods include link spam, invisible text and webpages on your website.

The budget

Naturally with all investments, the more you can put into something the larger return you will get. Digital marketing is no different and a reasonable budget needs to be determined for you to achieve your goals. SEO budgets are mostly poured into the improvement of your website while PPC is to allow you to capture certain search terms and have more of them.

Depending on what your goals are, you need to assess what these services cost and then adjust if they don’t meet with what you have in mind. For example website redesign is not a cheap service can cost several thousands of dollars which for many people and small business owners is not feasible.