Category: Ecommerce

Causes for your digital marketing campaign to fail

When you are starting or continuing a digital marketing campaign you probably have already done extensive research into what helps make a campaign succeed. However a lot of people tend to not look into the measures that can cause its down fall.

The causes of failure are just as if not more important as the factors that can make it succeed. If you are using a Melbourne SEO agency or a different kind of third party to run your campaign they should already know the causes for failure but knowing yourself can also help you set up the campaign for success.

Below are some of the causes that you need to be aware of that could lead to the failure of your digital marketing campaign.

Website optimisation

A very easy way to cause the failure of your digital marketing campaign before it even properly starts is having a poorly optimised website. The main goal of all SEO and PPC campaigns is to direct people searching on the internet to your website. If your website is poorly optimised and just simply doesn’t flow or engage your visitor base there is no point in wasting money investing in redirection methods.

Before you start with any good digital marketing agency they will always analyse your website before starting any SEO or PPC strategies because as previously mentioned it is like directing cars to a dead end. A good website will engage visitors and get them more interested in your website with the underlying goal of them becoming a client the priority.

Poor website optimisation can account for high bounce rates, low average session times and a low amount of leads with visitors still coming in.

Black hat SEO efforts

In the SEO world there are two different streams of approaching SEO known as white hat and black hat strategies. White hat can be deemed as the ethical and appropriate methods that you should be taking to increase your Google ranking. This includes optimising your website with relevant and engaging content, link building and building a reliable review platform. White hat SEO methods is what all digital marketing agencies should be using as black hat methods can have negative outcomes.

Black hat SEO methods are what Google deems as unethical ways to artificially boost your Google ranking. Google frowns upon any website that uses these tactics and can lead to them having their listing on Google removed completely which can tank your online presence completely. Black hat SEO methods include link spam, invisible text and webpages on your website.

The budget

Naturally with all investments, the more you can put into something the larger return you will get. Digital marketing is no different and a reasonable budget needs to be determined for you to achieve your goals. SEO budgets are mostly poured into the improvement of your website while PPC is to allow you to capture certain search terms and have more of them.

Depending on what your goals are, you need to assess what these services cost and then adjust if they don’t meet with what you have in mind. For example website redesign is not a cheap service can cost several thousands of dollars which for many people and small business owners is not feasible.

How Technology is Changing the Face of Ecommerce

E-commerce has been an innovative marketing platform that’s been around for a while, but why is technology only having a major effect on it now?

Well, that’s because shopping in a store, or online in a manner that is either not well thought out, or difficult, is something entirely of the past.

E-commerce is a platform for making sales at both a small or large scale, that allows customers to buy items online, help customers to keep track of their purchases, as well as when they’ll receive it.

It also allows for a lot more support from the brand, or company, you’re buying from, which is something that wasn’t exactly possible in the past. In fact, shopping online a decade ago was a lot more complicated than people think. What’s more is, it was very safe either.

E-commerce Stores for the Online World

Online users use to be quite wary about buying items online, especially if those items would have to be shipped abroad, with the hope that it wouldn’t get lost, and, arrive according to schedule in one piece.

Technology has thus had a major effect on the industry of e-commerce and how retailers converse and sell to their customers.

This shift in technology has allowed for business-to-consumer transactions, fresh opportunities, as well as access to the tools that will enable consumers to look at prices, compare products or services, as well as locate stores more effectively and even make use of discounts.

ecommerce

Due to the effectiveness of online e-commerce stores, anyone, from anywhere in the world, can now purchase any brand’s products and have it shipped to there doorstep with a few clicks of a button. It has also allowed retailers to make greater sales, create a more reliable platform for dealing with customers, as well as promote stronger B2C relationships, which finally, helps brands grow faster.

Technology has thus revolutionised the way businesses connect with their consumers and have amplified the process of making a sale.

E-commerce for Retailers

If you’re a retailer, enjoying the wonderful perks of having an e-commerce store online, you’re on your way to growing your business and reaching a global network of consumers, which wouldn’t have been possible otherwise.

Thanks, internet.

Dozens of features and application software has also allowed for marketing to be made more accessible, allowing for products to be more accessible than ever before.

A marketing technique, such as social media marketing, which is generally connected to your e-commerce store, can allow for a global platform of online users, looking to purchase products from your store.

E-commerce, along with the enhancements of technology, has allowed for a lot of success in businesses globally. Most brands owe their success to the incredibly well-paired e-commerce, digital marketing platforms, and of course, the internet.