Marketing your business is essential if you want to reach new customers, achieve growth and ultimately increase your bottom line. However, effective marketing requires a multi-faceted approach that overlaps with public relations work.
If you are a business operating in or around metropolitan New South Wales, then you may be considering engaging the services of an effective PR agency in Sydney. However, public relations consultancies are as diverse as any other sector and there is no ‘one size fits all’ approach here.
It’s obvious that you need to engage a firm that fits with your company’s culture, work ethic and public relations goals as well as meeting your professional expectations. In this kind of industry, there is a lot of room for businesses to get burned by engaging the wrong consultants and this may put them off hiring another firm in the future.
In order to make sure you hire the right PR agency in Sydney, look for the following 3 traits before signing any contracts.
1: A proven record of success
The first and most obvious thing to look for before engaging any kind of consultant is their history of success with past clients. If the firm has operated for a while with nothing really to show for it and no positive testimonials then it’s safe to say there’s probably a better option for you somewhere else.
Make sure you ask the firm what companies they have worked with before and focus on their track record with businesses similar to your own. For example, if you’re a construction company then you would probably want to engage a PR agency in Sydney that has past experience working with other local construction firms.
Many firms will be specialized with particular industries and with particular types of clients. It’s important that you select a firm that has a specialization in what you are looking for.
For example, if you’re an entertainer and are looking for celebrity focused public relations work then engaging a PR agency in Sydney that mainly works with technology companies won’t be very beneficial. Choosing the appropriate firm for your industry also speeds up the work as they will already have the relevant media contacts relevant to your business.
2: A transparent work style
You may be hesitant to engage a PR agency in Sydney simply because you’ve heard horror stories of companies sinking money into a bad consultancy that is evasive and fails to correspond clearly about how the money is being used. This is why looking for a firm that has a clear focus on transparency is essential.
A good PR agency in Sydney will be eager to prove how they are different from bad firms and will be upfront with their entire work process. Don’t just accept generalized answers to your questions, a good provider should be able to give you a robust explanation of what they can do for your and how they do it.
3: A focus on providing tangible results
When you engage a PR agency in Sydney, you should expect good results to roll in within a relatively quick timeframe. While you won’t see an amazing difference overnight, it also shouldn’t take months and months to get any kind of tangible result.
Many bad firms will tell you that they need several months for real results to show up for you, and this is a reflection on their poor quality rather than an accurate prediction of industry standard timeframes. If you’re spending a lot of money then the firm should be able to produce results for you in just a few weeks and continue to build upon them.